PURPOSE
End of the Trail Stores, operated by Chehalis Tribal Enterprises, and its affiliates, subsidiaries, and related entities respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our websites, use the End of the Trail mobile application, participate in the End of the Trail Rewards loyalty program, make purchases, redeem rewards, receive promotional offers, interact with us online or in-store, or otherwise use our services, collectively referred to as the “Services.”
By accessing or using the Services, creating an End of the Trail Rewards account, or participating in our loyalty program, you agree to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services or participate in the loyalty program.
This Privacy Policy is intended for customers in the United States.
1. Information We Collect
We may collect personal information that you provide directly to us, information collected automatically through your use of the Services, and information from third-party service providers that help us operate our loyalty program, mobile app, payment systems, marketing programs, and customer communications.
Information You Provide to Us
When you create an End of the Trail Rewards account, use the mobile app, sign up for offers, participate in promotions, contact us, or make a purchase, we may collect information such as:
We may also collect information needed to administer specific promotions, sweepstakes, contests, giveaways, or special offers.
Information Collected Automatically
When you use our website, mobile app, loyalty program, digital offers, or online services, our service providers and we may automatically collect certain information, including:
This information helps us understand how customers use our Services, improve functionality, troubleshoot issues, measure marketing performance, and personalize the customer experience.
Geolocation Information
If you use the End of the Trail mobile app and allow geolocation services, we may collect location information from your device. This may include precise or approximate location data, depending on your device settings and permissions.
We may use location information to:
You can control location permissions through your mobile device settings. Depending on your settings, you may allow location access always, only while using the app, or not at all. If you disable location services, certain app features may not work properly or may be less personalized.
Payment and Transaction Information
If you make a purchase, place an order, or use payment-related features through the Services, our service providers or we may collect information necessary to process the transaction. This may include:
We do not intend to store full credit or debit card numbers directly through our loyalty program. Payment information may be processed by third-party payment processors or technology providers according to their own security and privacy practices.
Information from Third Parties
We may receive information from third-party service providers and partners that help us operate the Services, including loyalty platform providers, payment processors, analytics providers, marketing platforms, SMS providers, mobile app vendors, online ordering providers, social media platforms, and advertising partners.
For example, our loyalty program and related customer engagement services may be powered by Paytronix or another loyalty technology provider. These providers may collect and process information on our behalf to help operate End of the Trail Rewards, deliver offers, track points and redemptions, support mobile app features, and provide customer engagement services.
2. How We Use Your Information
We may use the information we collect for the following purposes:
We may use purchase history, reward activity, store visits, app activity, and other interactions to provide personalized offers and rewards. For example, customers may receive different offers based on purchase frequency, favorite products, location, fuel purchases, food purchases, beverage purchases, or other loyalty activity.
3. Loyalty Program and Personalized Offers
End of the Trail Rewards is designed to provide customers with rewards, savings, personalized offers, and other loyalty benefits. To operate the program, we may collect and use information about your purchases, visits, rewards activity, and interactions with our Services.
This may include tracking:
We may use this information to customize your experience and provide promotions that may be more relevant to you. As a result, different customers may receive different offers, rewards, messages, or promotions.
Participation in End of the Trail Rewards is voluntary. If you choose not to provide certain information, you may not be able to create an account, earn points, redeem rewards, receive personalized offers, or use certain app features.
4. Text Messages, Push Notifications, and Marketing Communications
If you sign up for SMS messages, push notifications, email marketing, or other promotional communications, we may use your contact information to send you offers, rewards updates, promotional messages, loyalty program announcements, app updates, and other marketing communications.
You may opt out of marketing emails by following the unsubscribe instructions included in the email.
You may opt out of SMS messages by replying STOP to a text message from End of the Trail Rewards. After opting out, you may receive one final confirmation message. For help, reply HELP or contact us using the information listed in the “Contact Us” section below.
You can manage push notification preferences through your mobile device settings.
Please note that even if you opt out of marketing communications, we may still send you non-promotional messages related to your account, purchases, rewards, security, customer service, or important program updates.
Consent to receive marketing text messages is not required as a condition of purchase.
Message frequency may vary. Message and data rates may apply.
5. How We Share Information
We do not knowingly disclose your personal information except as described in this Privacy Policy, with your consent, or as permitted or required by law.
Service Providers
We may share information with third-party service providers that help us operate our business and provide the Services. These may include providers that support:
These service providers may use your information only as necessary to provide services to us, comply with legal obligations, or as otherwise permitted by their agreements with us.
Loyalty and Technology Partners
We may share information with loyalty and customer engagement technology partners, including Paytronix or similar providers, to operate End of the Trail Rewards. This may include account information, transaction data, reward balances, offer activity, app usage, and communication preferences.
Business Partners and Promotions
We may work with vendors, suppliers, brand partners, or promotional partners to offer discounts, rewards, giveaways, sweepstakes, or special promotions. We may share limited information as needed to administer these programs, fulfill offers, measure campaign results, or comply with promotion rules.
Legal, Safety, and Compliance Purposes
We may use or disclose information when we believe it is necessary or appropriate to:
Business Transfers
We may disclose or transfer information in connection with a merger, acquisition, financing, reorganization, joint venture, sale, assignment, transfer, bankruptcy, or other disposition of all or part of our business, assets, or operations.
6. Aggregated or De-Identified Information
We may collect, create, use, share, or disclose aggregated, anonymized, or de-identified information that does not reasonably identify you. For example, we may use aggregated information to understand sales trends, store traffic, promotion performance, loyalty program participation, or customer preferences.
Aggregated or de-identified information may be used for any lawful business purpose.
7. Cookies, Pixels, and Similar Technologies
We and our service providers may use cookies, pixels, web beacons, software development kits, mobile identifiers, and similar technologies to collect information about your interactions with our website, app, emails, advertisements, and online services.
These technologies may help us:
You can control cookies through your browser settings. If you disable cookies, some features of the Services may not work properly.
Your mobile device may also allow you to limit certain types of tracking, advertising identifiers, or app permissions.
8. Third-Party Websites and Services
The Services may contain links to third-party websites, apps, payment providers, ordering platforms, social media pages, mapping services, or other services that are not operated by End of the Trail.
We are not responsible for the privacy practices, security practices, or content of third-party websites or services. If you choose to use a third-party service, your information may be subject to that third party’s privacy policy and terms.
We encourage you to review the privacy policies of any third-party services you use.
9. Social Media and Public Interactions
If you interact with us on social media, tag us, comment on our posts, send us a message, participate in a public promotion, or share content publicly, your information may be visible to others depending on the platform and your privacy settings.
We may use publicly shared content, comments, reviews, or tags in accordance with the terms of the applicable social media platform and applicable law.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to help protect personal information from unauthorized access, disclosure, misuse, loss, alteration, or destruction.
However, no method of transmission over the Internet, mobile networks, or electronic storage is completely secure. We cannot guarantee that unauthorized access, hacking, data loss, or other security incidents will never occur.
You are responsible for keeping your account login information secure. Please notify us if you believe your account has been accessed without authorization.
11. Data Retention
We retain personal information for as long as reasonably necessary to provide the Services, operate the loyalty program, comply with legal obligations, resolve disputes, enforce agreements, maintain records, prevent fraud, and support business operations.
If you deactivate or stop using your account, we may retain certain information for backup, archival, legal, audit, fraud prevention, reporting, or reactivation purposes, unless deletion is required by applicable law. You may visit endofthetrail.net or contact support@chehalistribe to delete your account.
12. Your Choices and Rights
Depending on where you live and applicable law, you may have certain rights regarding your personal information. These may include the right to:
To make a privacy request, please contact us using the information in the “Contact Us” section below.
Please note that certain requests may be limited by legal requirements, loyalty program operations, fraud prevention needs, transaction records, security obligations, or other legitimate business purposes.
If you request deletion of information needed to operate your End of the Trail Rewards account, you may no longer be able to participate in the loyalty program or access certain rewards, points, offers, or account features.
13. Children’s Privacy
The Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.
If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete the information. If you believe a child has provided personal information to us, please contact us.
Certain promotions, rewards, or offers may be subject to age restrictions or other eligibility requirements.
14. Sensitive Information
We do not require you to provide sensitive personal information to participate in End of the Trail Rewards. Please do not submit sensitive information unless specifically requested for a lawful and necessary purpose.
End of the Trail sells certain age-restricted products in-store. However, loyalty program eligibility, offers, rewards, points, and redemption rules may exclude certain restricted categories, including but not limited to alcohol, tobacco, vapor products, gift cards, money orders, fees, and other legally restricted or excluded items.
15. United States
The Services are operated in the United States and are intended for use by customers in the United States. If you access the Services from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your location.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
If we make material changes, we may provide notice through the app, website, email, SMS, or another appropriate method. Your continued use of the Services after changes are posted means you accept the updated Privacy Policy.
If you do not agree with the updated Privacy Policy, you should stop using the Services and may contact us about your account options.
17. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us at:
End of the Trail Stores
Chehalis Tribal Enterprises
18120 Anderson Road
Oakville, WA 98568
Email: privacy@chehalistribe.com
Phone: (360) 273-1251
End of the Trail Rewards SMS Terms and Conditions
Subscribers can opt-in for SMS messages from End of the Trail Stores as a part of the loyalty registration process at Enroll Now page. By doing so, you agree to receive automated promotional and personalized marketing text messages from End of the Trail Stores to the mobile phone number you provided when signing up. Messages may pertain to promotional programs, new menu items, etc. Messages for this program will be sent from 13607279393 and begin with End of the Trail Stores. Consent to receive automated marketing messages is not a condition of any purchase. Message frequency varies. Message and Data rates may apply.
To opt-out of the text messaging program, text the keyword STOP to 13607279393 to cancel. After texting STOP to 13607279393 you will receive one additional message confirming that your request has been processed. For more information, text the keyword HELP to 13607279393 for customer care information. You can also contact us at support@chehalistribe.com for additional assistance.
REVIEW & UPDATES
This policy will be reviewed periodically and may be updated to reflect organizational needs, compliance requirements, or changes in privacy practices.
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